Galleries > Food & Drink (19)
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Rice Krispies Cereal
Snap, Crackle, and Pop. Even decades later many of us who grew up to their commercial jingle can recall it well. And while I no longer eat cereal, I love this bookmark, which represents the cutsey era of the 1950s perfectly. Submitted by Lauren Roberts.
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Heinz Pickles
Heinz created a series of bookmarks in the early twentieth century that featured mostly young girls inside pickles holding (or dropping) Heinz products. It wasn't only young girls who were used--there was also a male French chef (judging by the mustache), and a young woman--but the girls were the most popular. Salesmen gave them to shopkeepers on their sales calls so they could be handed out to customers as a good and useful advertising tool. Submitted by Lauren Roberts.
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Necco Chocolates
Necco, home of the famous wafer candy, also was, in the nineteenth and early twentieth centuries, known for its chocolates. This "chocolate tree" is one of the most intriguing advertising images I own. Submitted by Lauren Roberts
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Necco Candy
What is so amazing to our twenty-first century eyes is how much care went into the design of bookmarks destined to be nothing more than an advertising vehicle. This exquisite bookmark has all the hallmarks of a fine piece of artwork. Submitted by Lauren Roberts.
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Hires Root Beer
Hires is a longtime maker of root beer, and was often used as the base in root beer floats so popular in drive-ins of the 1940s-1960s. This bookmark is actually a sort of card that opens up. Here you see the front and back of the outside. To make sure you knew how to care for your books, they provided instructions that you could read while sipping your float. Submitted by Lauren Roberts.
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How I Grow
From the Dairy Council comes this 1950s-1960s era bookmark that offered on the back information on proper nutrition (including the use of milk and dairy products, of course.) It was given out to children in elementary schools during this period. Submitted by Lauren Roberts.
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My Weight Record
A companion to the previous bookmark, this one allowed parents and children to record the child's growth on the back, growth that would result from eating well and including plenty of milk and dairy products made by the bookmark's advertiser, the Dairy Council. Circa 1950s-1960s. Submitted by Lauren Roberts.
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Maltine
Maltine Manufacturing Company of New York made coca wine (at a time when psychoactive medicines such as cocaine and opium were part of medicinal products). The bottles offered these instructions: "A wine glass full with, or immediately after, meals. Children in proportion." Malt extract was taken for its health-promoting effects and alcohol was considered by many to have medicinal effects. It's not surprising to see the 'virtues' of these "medicines" combined into a single product. Submitted by Lauren Roberts.
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Lipton Tea
Lipton was and continues to be one of the largest tea manufacturers in the world if not the largest. This bookmark dates from the early twentieth century (circa 1908-1910) is desperately fragile, but one can see the beauty that was put into it. Submitted by Lauren Roberts.
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Lipton Tea
A slightly earlier version (dates of awards run up to 1905) of Lipton's bookmarks, this likely dates from the early twentieth century, circa 1906-1907). You can see the awards and dates on the backside. Submitted by Lauren Roberts.
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Apollo Chocolates
This bookmark was printed in Germany for the F. H. Roberts Company in Boston, MA, purveyors of high grade chocolates and bon-bons. Submitted by Laine Farley
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Acme Coffee
Not only is this a beautiful image, but the reverse says "This card presented with every one pound package of J. P. Farley Manufacturing Co.'s Acme Coffee". It probably dates from the late 1890s. The company was located in Dubuque, IA and also made crackers and spice grinders. Submitted by Laine Farley
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Use Borden's Malted Milk
A bucolic scene with "happy cows" advertises Borden's milk. The reverse has a copyright date of 1906 and informs that Borden's was established in 1857 in New York. Submitted by Laine Farley
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Ask for Borden's Malted Milk
Another cow crossing with a message on the reverse that says "You are the loser if satisfied with a substitute." Submitted by Laine Farley
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Rice Krispies
Rice Krispies. Submitted by ?
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Drink Coca-Cola
Submitted by Lois Densky-Wolff
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Producer's Pride Milk Bottle
Submitted by ??
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Penny Good Chocolate
Yum! Submitted by ??
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Apple Design for De Young Museum
From Mirage. Submitted by Ellie?
