Heinz created a series of bookmarks in the early twentieth century that featured mostly young girls inside pickles holding (or dropping) Heinz products. It wasn't only young girls who were used--there was also a male French chef (judging by the mustache), and a young woman--but the girls were the most popular. Salesmen gave them to shopkeepers on their sales calls so they could be handed out to customers as a good and useful advertising tool. Submitted by Lauren Roberts.